33.Learn From the Marketing Expert and Apply it to Any Business – Jeff Slutsky

33 - Jeff Slutsky Jeff Slutsky author of Streetfighter Marketing, Street Fighter Marketing Solutions: How One-On-One Marketing Will Help You Overcome the Sales Challenges of Modern-Day Business, No B.S. Grassroots Marketing: The Ultimate No Holds Barred Take No Prisoners Guide to Growing Sales and Profits of Local Small Businesses and many more.

Team up with an expert that can bring something unique to the table.

Sell your expertise or get a piece of the action.

Baby boomers should take your expertise that you have learnt on the job, start to make your knowledge available to others who might need some help to grow their business.

First thing to do is have a business plan. Find out what you want to be. What are your strengths, what information do you have that can be of value, who are the people that are likely to use your services, what is out there already and how can you reach them, how do you price it? Plan first before you start spending any money; plan ahead of time.

When you offer your services, make sure you package them in a way that there is good value as well as good information.

The toughest thing about being a consultant, speaker or writer is getting the business. You spend 90% of your time getting the business.

Sell information that people are willing to buy in a variety of formats such as seminars or speeches, coaching one on one, book format, electronic book on Kindle, audio book, videos and so forth.

It is easier to create a book now, self-publish.

Demonstrate your expertise.

Sell a package: Look for low cost, so you can pass the saving on to your customers. Have different packages at different price points.

Selling services directly to consumers, baby boomers can start by trying to develop relationships with other businesses that are non-competitive with your business that would be willing to refer customers to you, maybe for a referral fee.

Every time you tell somebody what you do, give them a business card or a flyer; make a connection, ideally one on one. That is so much more powerful in helping people who are in the market for what you have and to want to use your services.

Get on the phone, follow-up. You can't wait for them to come to you.

When baby boomers start their business, focus on getting the business, get the cash in, don't worry about the pretty stuff, do the hard work first, making the connections with people that will pay you and the rest will fall into place.