Podcast

A baby boomer, as a kid had entrepreneur spirit, spent most of career in non-profit, however considered himself a nonprofit entrepreneur

He launched current business after leaving his career as a non-profit CEO. 

The first decision he took when he quit his job. 

Second decision was to learn how to build on online business, an online presence.

Most businesses you really need to have an online presence in order to grow your business.

Home businesses are the future in America.

Electrician

Baby boomers can look for marketable skill to do part – time.

First thing baby boomers need to learn is how to have own business, online course, incorporate business: can use legalzoom, inexpensive way to start. 

Create website using Godaddy.

Word of mouth, community forums, community websites.

Distribute business cards.

Create Facebook fan page, networks, local community papers, and other places where your community connects with each other.

Knowledge online: create ad based, how to videos on YouTube, promote on Facebook. 

Lawyer

Create website, blogs, and podcasts on legal advice.

Income can be made creating a website for legal advice, scheduling consultations.

Podcast

Podcasts new territory, great free advertising, drives people towards your business.

Learn how to be a podcaster, recommends Cliff’s Ravenscraft course, online course “Podcasting A to Z”, $2000 for 6 weeks.

Pat Flynn free series, Smart Passive Income

Book Writing

Write on your own CreateSpace, self-published, for under $200.

Book

Buy book, “Launch Your Encore: Finding Adventure and Purpose Later in Life” by Hanz Finzel.

The book helps baby boomers with decisions you have to make when you get to your post retirement years, a lot of question you have to ask yourself, a whole chapter on test instruments, rediscover who you are, tests such as strength finders inventory, the Myers Briggs test, and spiritual gifts inventory.

The book also has a chapter on volunteering in the nonprofit sector, giving back to communities, finding meaning and purpose later in life.

Book can be purchased at Amazon, Barnes and Noble.

Multi-level marketing companies, quicker way to make income, low risk, low threshold to get into. Great residual income as you get older and a great retirement plan.

Advice for baby boomers:  learn new tricks, like internet, social media, taking courses at the community college, read books, listening to podcasts.

Books:

Finding Adventure and Purpose Later in Life by Hanz Finzel

Platform by Michael Hyatt

Website:

michaelhyatt.com

Godaddy.com

www.smartpassiveincome.com/category/podcast/

hanzfinzel.com

launchyourencore.com

http://www.legalzoom.com/

jdblogger.com

https://www.createspace.com/

http://podcastanswerman.com/atoz/

http://podcastanswerman.com/

Magazine:

AARP Magazine

Local Community Paper:

Highlands Ranch Herald

Podcast: 

Leadership Answer Man, smart passive income

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The more you partner with other businesses, the better you will do.

Find a cause that you believe in, then you will make money.

Don’t let other’s negative words stop you. Use them as motivation… “I’ll show him!”

As an entrepreneur, you can decide who you will work with.

If you want to start a speaking career, ask yourself, how committed are you, what is your expertise, what would you speak about, how can you turn this into something people would pay for, who is my market?

You can also tie your passions with your business.

For example…businesses that support your passion would be a perfect fit. She loves animals, so she looks for companies that give to animal charities.

When you give yourself away with the best you have, people will want more of you.

You don’t have to give all your good stuff away, but give some of it.

Niche down to a small group. Don’t try to be everything to everybody.

Use the government organization www.score.org to receive free business help.

You can put a full time effort into your passions and they can make money.

If you love baseball for example, create content, blog, get affiliate products, create t-shirts…you can do it!

You can start a podcast and interview people.

Capture everyone’s email by giving away a free product when they come to your website. Your email list is all your value. Without it you have nothing.

Be productive when working. Don’t get sidetracked.

Playing on the computer is different than working on one.

She had a client that went from Wall Street to being and angel minister making six figure income in the first few weeks.

She sells packages from a $7 report to a $27k reporting package.

Her sweet spot is women over 50 who are very successful in their career, attorneys etc.

She teaches how to get your message out and package it for profit.

Any market can be a viable market.

There is a whole world to buy from you.

Find your unique-ness, don’t try to hide it. Different is better.

Bring in your message of what you believe. Who you are and what you believe needs to be in your work.

Live a passionate full life, whatever that means to you.

Be willing to take risks.

It takes a conscious effort to be in the moment.

People have more power today with social media than any time in history.

Get a mentor who has been there and done that.

You will be most like the five people you hang out with most.

Contact

www.powerupforprofits.com

Books

“Power Up for Profits”

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Gary Bizzo: Writer of “How to Start a Successful Business the First Time”.  He has a coach and mentoring business and recently started an incubator, accelerator and financing company that offers workshops and very basic business courses to run a business.

Ideas for retired baby boomers

Retired Caretaker:

Move into a residential apartments and take over managing the apartment building. 

Create business card for doing odd jobs/ handy man.

Use your transferable skills, think of skills you have after forty years.

Retired attorney:

There is always room for consultants

Writing a book.

Retired CEO:

CEO Job at Non-profit Organization for a $100,000 a year plus pension, pay it forward moment.

Book: 

Wrote 300 pages, total writing hours = 300 hours.

Consolidated blog to write a book; over the course of a year, put 150 blogs together to write the book. 

Brand yourself first to the point where you can sell the book based on your own credentials.

Amazon, Print-on Demand can publish your book.

Once you’re published, you are published, as long as you have something to say.

90% of people underestimate their value.

Always have a business plan and a board of advisors. 

Really important to have an idea, business plan template: download from any bank. Just by looking at the heading, you will get great advice on what you need to do to set up a company

Board of advisors can be offered incentives such as shares for when start-up takes off.

You should never think that you can’t talk to anybody and ask them for advice.

There are so many opportunities out there, it´s just putting your head in the right place to do it.

Incubator, accelerator and financing company is looking for ideas from all ages, open to any type of business.  Send your idea via email ceo@garybizzo.com

Contact Information:

garybizzo.com

Website:

Pot.com up for sale

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Key takeaway: The only way you can truly articulate your value to anyone is through face to face interaction and how you can add immediate value to them.

Companies want to know two things:  Can you make me money? Can you save me money?

You do that in one of four ways: sell something, create something, solve a problem or add immediate value.

You can no longer compete on commodity.  Commodity is undifferentiated good or service.  Shift away from commodity and start focusing on unique value that you deliver: unique perspective, unique education, and unique experience.

There are 6 ways to separate yourself from other people: knowledge (market specific market), skill (3 hard skills), desire (understand where your motivations are coming from), competence, likeability networks and free prize.

To make a decision on what to do?

Economic engine: what financials do you need in place to be able to live the quality of life that you´re going to live?

What can you be the best at?

Passion?

How do I apply this? How do i make money tomorrow?

Dominant focus: What is the one thing you want to accomplish?

Do you know understand the highest value of your time?

Can you do three things a day, five a week, sixty a month, dominant focus in your life?

People want 4 things: opportunity to learn, responsibility, contribute to others and be recognized.

Important to find something meaningful in life and make sure that we keep that front and center.

Think about your own life and your own success.  You can find it again at any stage in life.

“Any man who develops the power to perceive truth and who can show that he always knows the right thing to do and that he can be trusted to do the right thing, will be honored and advanced. The whole world is looking eagerly for such men.” Wallace Wattles, “The Science of Being Great”

Contest for book: Whoever writes in first to Ken what there dominant focus is, wins book.

Books: 

Zebras and Cheetahs look different and stay agile to survive the business jungle by Colby B. Jubenville

7 men and the secret of their greatness by Eric Metaxas

Article: 

Scenes from the Culture Clash

Website:

http://zebrasandcheetahs.com/

Contact information:

Twitter: @drJubenville 

Facebook: backyard patio, dr jubenville

Business URL: redherringinc.com

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Mike O’Hagan

He gets more done in the morning…starting at 4am.

His mind is most fertile in the early morning.

Conventional teaching knocks out the entrepreneurism in you.

He looks at a product and if it is good he scales the product.

Build slowly…bootstrap.

Aim for lifestyle.

Entrepreneurs can restructure when there is a downturn. Committees cannot.

Offshore as much of the company work as possible.

The Philippines is the third largest English speaking country in the world.

The Philippines has 107 million English speaking workers. CPA’s work for $100 a week.

There are 1.2 million Filipino workers that work in American businesses.

The world has gone flat. Globalization has taken over.

Cloud computing can let you transfer most of your work.

The trust factor is coming back instead of contracts.

In lawsuits, there are no winners.

Hong Kong and Singapore are the flavors of the month for running a company because they have low taxes and safety from lawsuits.

You only pay tax on what you bring back into your own country.

Placing corporations in Hong Kong is a great asset protection strategy.

To start a foreign corporation makes sense after 50k profit a year.

Think globally…the next move will be selling to the Chinese, especially organic products, weight loss powders etc.

Chinese don’t trust their own food.

Chinese will buy original products, not knockoffs.

Hire Filipinos for website building, accountants etc.

Several ways to hire people offshore.

Staff leasing

www.odesk.com

www.freelancer.com

Buy from China through AliBaba.com

The Philippines is the country of choice to work in

88% Catholics

107 million English speakers

High unemployment

Visit www.mikesmanilatours.com to learn how to set up a Filipino  company.

Training on the do’s and don’ts of global sourcing.

Big cities like manila are best for very experienced tech workers.

Small towns are better and cheaper in most cases.

One of the secrets is to assemble your workforce in one place.

You could start a business tomorrow in the Philippines for less that 10k…that includes everything!

Bootstrap your business, systemize, and apply what you’ve learned.

Try many things and ways of doing things. When you hit on something, systemize it.

He started his 30 million dollar company with $200 dollars.

Not knowing what you’re doing in a business can cause solutions no one has seen in that business.

Find the gap in the market and find the solution

Make it in the East, sell it in the West.

You can roll around in your RV and run your business from your computer.

To run a successful kickstarter campaign, you need to hit it real hard the first week…have everyone contribute that week.

Set your business so you don’t have to work it. Don’t be lazy but don’t get trapped in a business.

Service businesses are the easiest to start offshore.

You need to see how it’s done in person and you will catch on much quicker

If you have a product, build a false website that receives credit cards. Don’t run the credit cards, and if you get enough orders, then go and make the product.

Opportunities are in everyday products. Find a problem and bring a solution

If a business is failing, don’t keep riding a dead horse. Get off it, and find another.

We are the sum total of our opportunities. The more opportunities, the more you’ll be successful.

One way of testing a product is taking it to stores to see if they’ll buy it.

Corporate business models do not work with small startups.

Try three things in three different ways all at the same time. Pick the one that works best.

Change is the greatest opportunity we have today.

Work on your business, don’t work in your business. When he started his furniture moving business, he told others what to do.

Don’t bet the farm. Use your discretionary income.

You learn business from other business people.

The Filipino government will pay the first 6 months wages of a newly hired University graduate.

You don’t need to know your trade to do it. In fact, it will be an asset that you don’t know it.

Don’t go into any areas you know.

Contact Information

www.mikesmanilatours.com

‘Google’ Mike O’Hagan

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Lauri Flaquer

Most people have an idea who they want to be but it is taught out of them.

At retirement or downsizing of a company is your opportunity to seize the golden ring.

You can bring what you have done all your life and now apply it to your passions.

Now you can do what you always wanted to do.

Some are doing their professional career along with their passions.

Always go to your passion.

Your keystone habits affect all your habits.

If you create 50 videos on anything, you are going to get good at it.

What is worth well, is worth doing poorly first.

Boomers are much more resilient than later generations.

Be afraid of fast money. You usually end up losing money.

It´s not just making money; it´s doing something that you care about.

You need to be in line with your personal values.

You´ll be paid at the level that you deserve.

Focus forward.

Get a Google Handout on air.  This is just like having a TV show. You can monetize Google Air broadcasting.

You should triple your investment on any training course you take in a short period of time.

Be an early adapter. You need to incorporate technology to make your life easy.

Natural aging of the brain doesn’t happen if you fully use it.

Gray matter shrinks from non-use. There is no aging of the brain. It´s the use that determines in increase or decrease of the size of your brain, not age.

Because a company no longer sees your value, it doesn’t mean you are valueless.

17,000 baby boomers are retiring everyday today for the next few years.

Use the knowledge of your past to set up new applications for the freedom of today.

Once you´re retired, you can apply what you have learnt in new ways by for example, consulting, writing a book, speaking, etc.

With today´s technology, you press a button for broadcast and you´re live. Not like the past.

Look at your life as a work in progress. Having a low ego is best for learning.

You must create relationships with people outside your field.

One of her students said he 9000 failures but 8 successes and he has done well with that.

Keep going, don’t let failure stop you, let it motivate you.

Take post it notes of two colors, use one color for all your skills and list at list 20 skills with at least a few words. Then put then in order of what you´re best at, down to what your weakest skill is.  Then write number one to thirty, or whatever number you did. On the other color, write your passions. Again do as many as you like, with the strongest ones first, down to the weakest. You can put it on a spreadsheet if you like, and you want to match your top passions with your top skills.  Choose the first seven of each group and match them up.  Now figure out what business you can do with these skillsets.

Take this new information and go to a field which you´re passionate about. Tie the two together, and then you will feel that you´re not really working anymore, just enjoying it.

Write a parable about your passion.

Write a book and speak about your passion.

How can you relate what you are passionate about to the world and how can you monetize it.

Start doing videos and interview experts in your field.

Just keep sending out your message in every way you can think of.

There will be a few thousand people in the world that can be your clients, your tribe.

The media loves sensational stuff.

Creativity needs to be channeled and applied.

Do a bunch of live broadcasts and public speaking to your potential tribe.

Passion is realized in different ways by each person.

Before writing a book, do some marketing so that you will know what to write about; market to the people who are already looking for what you have.

If you write a book, you might not have an audience. Get your audience first, and then write the book.

You might think you have the greatest product in the world, but may there´s no market for it.

You can have an idea that would have been great at the right time, but that time has past or your idea will not work until some future date. You are ahead of your time. You don’t want either of these scenarios.

Timing is everything.

The playing field for publishing has become a level playing field.

You need 100,000 plus people in your database if you want to have a national publisher pick up your book.

Depending on what you publish, you usually need a kindle version. 40% of all readers read Kindle versions today, 2015.

Age and type of book could be up to 80% Kindle.

Children´s books and travel books are still mainly in book format, not Kindle.

Have an editor for everything you write.

You also need someone who is good at book development.  Lauri  Flaquer helps many people with book development.

When you are writing, see it as a revenue stream and see how many streams out of it; audio book, etc.

Some consultants charge a percentage of all the new business they create for a company with no upfront fees.

She would like to create a group of ten baby boomers to take her program in the Dominican Republic which is an all-inclusive resort for five days. She charges $10,000 per person. She already does other groups, but she would like to create an exclusive baby boomer group and this includes a one year mastermind group after the five days.

Most of her students after that year create their own courses and mastermind groups.

Lauri says to email her about your dreams and ideas. She wants to help.  lauri@successwithsaltar.com

Author Contact Information:

Website

successwithsaltar.com

YouTube Channel

Focus Forward

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Jim Palmer

Indecision hurts and kills a business.

He´s created a word “Squeamish ville” which mean it is where opportunities go to die.

Right now is the best time to start a business.

Momentum if you keep building will carry the day.

Ideas are cheap; action is where the money is.

You could have some latent talent that in later life you can exercise.

Go to Google to see how many people are searching for your product or service or what can I offer that´s already being searched on Google?

Create an e-book on a subject matter that you can do better than anyone else.

Here is the secret to whatever and then sell that secret.

Create an information product on something.

You need to get people to know you, like you and trust you.

Offer a free product in exchange for their email address.

Start with a low-priced item; say $9.95, to get your first chargeable sale.

You must stair step up to the bigger products.

Giving away free information sometimes makes sense but that is not the only option. You must gain people´s trust.

Another technique is give something away for free without any option required initially but have an option box available there and these that opt in on their own are the most valuable customers.

Invest in a coach who has already been down the road you are travelling on.

You need to have a service or product to make a living, create one!

Don’t do business on your own;  read, consult with others, research, what´s growing, what´s shrinking, what are the competitors charging?

Some monthly continuity programs charge $7 a month and some are as high as $30,000 a year.

Usually specializing in a particular area, you can charge a lot more.

If there is a lot a people in the field, that is a sign of money. That is a good thing.

It is all about marketing. You can have an average product and be successful. 

When you have a list of customers, give them more of what they have already been buying.

Survey the people you have. Let´s say you have 1000 emails on your list, email them saying “I´m thinking about bringing out another report” and give them three options you are considering and ask them which one they would like to see first and also what product they would like to see that hasn’t been mentioned.  If 30 people responded out of the 1000 and said they want a particular report, it’s the tip of the iceberg, you got a winner.

Writing a book will help you become famous.

A thirty-page eBook can sell for $99 and 300-page book might only sell for $19.95.

The benefit of a real book is it gives you credibility, positioning, prominence in people’s mind, when you say you are a published author.

Everyone needs a book editor. Self-publishing is often the best way to start and also offering it as an audio book. Do the book in your own voice, they´re connecting with you unless it´s a novel. A smaller book will usually not have a big an effect than a large book. You could write a 200-page book in sixty days if you have someone like Jim Palmer helping you. Depending on how many relationships with people you have, it will take time to build up your name. Besides the amount of money you can charge, writing the book is the easiest part; marketing is the hard part; going on talk shows, public speaking, book signings, etc. 

You must want something bad enough that you will work harder than you ever had before to become a successful entrepreneur.

Age is not an obstacle. Colonel Sanders of KFC was 68 years old when he started his entrepreneur work.

A new venture can take 6 months to a year before it really starts producing.

Author´s Contact Information:

Website

www.dreambizcoaching.com

www.thenewsletterguru.com

Email

guru@thenewsletterguru.com

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