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1. Started a business to pay the bills. Necessity is the mother of invention.
2. Used a credit card to get started.
3. Your business doesn’t have to be sexy. $500 is a reasonable amount of money to begin with.
4. You don’t need a business partner.
5. $68,000 profit off a $500 investment on Amazon.
6. Good employees are forced to leave jobs for nothing they did wrong.
7. Google the phrase “new business ideas.”
8. You don’t have to be new…just better.
9. Look around and find a problem to solve.
10. Go to tradeshows to find products.
11. Research first; invest after.
12. Call ten companies and have 10 conversation. This will tell you a lot about your field of focus.
13. Don’t spend months writing a book plan.
14. He started by advertising one idea and made a brochure after getting 100 responses.
15. Real orders are the true test of a product.
16. His wife went from working on Amazon to teaching him how to use Amazon.
17. Don’t fall in love with your idea. If all indicators say stop, stop.
18. He looked for incremental increases in innovation, not bold new ideas.
19. Get a check from your first venture, then register a company.

 

Books

1. School for Startups: The Breakthrough Course for Guaranteeing Small Business Success in 90 Days or Less
2. Exposing Google Maps: Essential Security Fixes and Solution
3. Why I Don’t Recommend Hacking Google or wiretapping the FBI & and United States Secret Service

Social and Mentioned Sites

• Twitter- @entrepreneurjim
• LinkedIn- https://www.linkedin.com/in/jamesabeach
• Email- james.beach@att.net
• www.schoolforstartups.com (you can sign up for a free trial of Jim’s course)
• www.jimbeach.com (his website)

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1. She has in innate motivation to help others.
2. Writing is best done somewhere private where you feel comfortable.
3. Establish a belief in yourself first so you can concentrate on others.
4. Get a feel for the room ahead of time.
5. Prepare bullet points only.
6. When you prepare bullet points, memorize some also so you have a backup.
7. Perfect your speaking skills to gain advancement in your job.
8. Use props to bring in the audience.
9. Transfer tension from you to the audience to keep them on their toes.
10. TV is the most difficult place to speak.
11. Radio is easier than public speaking.
12. Newspaper is easy because they do the writing and publishing while you only answer questions.
13. Usually there is no release to sign.
14. She prefers self-publishing because you have all the control and get all the profit
15. She pays $2 a page for editing.
16. Do free speeches at libraries.
17. There is some chemical precursor to fear, so adjusting diet can be helpful.
18. Anthologies are very useful for crediting other books and linking your experience to others’.
19. If you want the audience to be excited, you must get excited yourself.
20. Mention experts in the field in your speeches.
21. If you lose your spot, think back to the last thing you said or ask the audience where you are.
22. If you only are writing part time, a book may take 6 months to finish.
23. A mini book may only take a month.
24. Writing a book is like creating a product. It must be something tangible that you can market.
25. After you write a book, go on the radio, do newspaper interviews, and write blog posts.
26. Everyone has a story!

Social and Mentioned Sites

• Website- www.jillvanderwood.com
• www.creditspace.com (an amazon company to set up your book through them)
• www.radioguestlist.com (useful for radio marketing)

Books

1. “Shaking Behind the Microphone”
2. “Drugs Make You Un-Smarter”
3. “What's it Like, Living Green? Kids Teaching Kids, by the Way They Live”
4. “Through the Rug”
5. “Through the Rug 2: Follow That Dog”
6. “Stowaway: The San Francisco Adventures of Sara the Pineapple Cat”
7. “Achieve Your Ultimate Success”

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1. Started his career self-publishing on Amazon.
2. You must promote your book—it won’t sell itself. Find as many different venues as possible
3. You have to pick yourself and move on from failure. Find what you can learn from it.
4. Build a website.
5. Ask for feedback on your advertising.
6. The size of your book doesn’t matter as long as the content is sound.
7. Size of the book and price are not necessarily proportional.
8. Don’t use fluff and filler.
9. Some people make hundreds of thousands of dollars on 5000 word books.
10. You must write about something you like and are interested in.
11. The hardest part is getting started.
12. Everyone has their own system with regard to the writing profit. Chris prefers writing long hand first.
13. He had no writing background and no college education.
14. You can buy an editing program or hire and editor.
15. Failure is part of success because there is always something to be learned from it.
16. If you write 15 hours a week you can have a book ready in one month.
17. In 60 days you can expect sales to be anywhere between $100 and $1000.
18. Advertise on twitter
19. Advertise amongst your friends/family/colleagues.
20. Research your subject to find the cover that best suits your book.
21. Twitter is the best place for book promotion.
22. First provided service for free then began charging.
23. Public speaking income can range from $1000-$3000 per event.
24. He charges $100 an hour.
25. Pursue your passions, not others’.

Social and Mentioned Websites

• Email: over50andbroke1@gmail.com
• Website: www.hemingwayapp.com
• YouTube: https://www.youtube.com/user/OVER50ANDBROKE

Books

• “What Kind of Society Are We Leaving Our Kids: From Temple to Honey Boo-Boo”
• “Are the Golden Years Really Golden: Revised Edition”
• “Age Should Never Be an Excuse for Not Succeeding: (Restoring Hope in Your Life)”
• “Hey! Alan Colmes I Read Your Book: A Republicans Rebuttal”
• “Real Men Eat Salami”
• “America: A Society Gone Wrong”
• “Hitting the Tri-Fecta of Life: A Healthy Mind, Body and Pocket”
• “Florida: A Nice Place to Live but PLEASE Get Me Back to New York”

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Chris Kennedy is a self-made science fiction writer who has garnered a great deal of fame in recent years due to the success of his self-published books. He shared with me some of the methodology behind his success in self-publishing and also highlighted some of the pitfalls where new writers tend to stumble. I’ve outlined some points from our talk below.

 

• Chris is a bestselling science fiction author and self-publishing guru
• His process
  • Just start! Chris told me, (and other writers will say) ‘write what you know.’ Writing from your own experience is a great place to start.
    • He began writing down stories from work in his free time. To start, you can spend as much time as you can afford on writing, but as he pointed out, you won’t get anywhere before the first word is written.
    • Form some kind of plan. Chris mentioned that it’s essential to form a plan early in the process to keep yourself on track.
      • For Chris, 90 days was enough to get something ready for the editor, but of course, this will be different for everyone depending on the amount of time you have.
    • Create a compelling cover and book summary.
      • Chris pointed out that readers very often choose a book based on appearance, so creating an eye-catching cover is essential.
      • A dull or poorly written book summary can steer potential readers away. Make sure the first impression they get is a good one.
    • ‘Pre’ Market your book.
      • Establish a presence on social media and make connections before the release of the book. If people trust your opinion ahead of time this will give you clout as an author before the release of the book.
    • Get an editor
      • A good editor is essential. If you’re operating on a small budget, this can be done for free through friends and colleagues.
    • Don’t listen to the naysayers! Many will tell you that you don’t have what it takes to be a writer or a self-publisher. That’s nonsense! People told Chris the same thing, but perseverance showed them wrong.
    • His Published Books
      • “Red Tide: The Chinese Invasion of Seattle” (Occupied Seattle, Book 1)
      • “Occupied Seattle” (Occupied Seattle, Book 2)
      • “Janissaries” (Book One of the Theogony)
      • When the Gods Aren’t Gods (Book Two of the Theogony)
      • “Terra Stands Alone” (Book Three of the Theogony)
      • “Chasing a Spectre” (Book 0 of the War for Dominance)
      • Can’t Look Back (Book 1 of the War for Dominance)
      • Self-Publishing for Profit
    • For more information, visit his website, check out his amazon page, or find him on Facebook.

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1. Actor, model, mentor.
2. Always had a love of the unknown.
3. He learned by ‘doing.’
4. Found people who were successful and asked for their help.
5. You never stop learning.
6. There are many paths to learning; one size doesn’t fit all.
7. Sometimes you need to work in a field for a little while before you decide to commit fully.
8. The majority of modeling does not take place on the runway.
9. You can do modeling on the side without having to stop your daytime job.
10. The key to being a good actor is making yourself appear to be a natural for the part.
11. Eventually get a head shot and promote yourself.
12. Make phone calls to get work…it works for models of any age.
13. As an extra, you don’t have to have any skills.
14. Your background can be very helpful in acting situations.
15. Your particular look gets you an audition. You need to have the right type of photograph.
16. He started as an actor and a model without any training.
17. There is work everywhere—both large and small markets.
18. Advertising agencies can be found at your local chamber of commerce.
19. Write a short cover letter to accompany your headshots.
20. You credentials can be sent to art directors and creative directors.
21. Inform then that you would like to be considered for all types of work: Tv commercials, modeling, voice-over etc.
22. You need to have good equipment for voice over work but its cheap.
23. Joining the union gets you more protection and money.
24. Part time acting is less about the money and more about the life style.
25. Go to auditions to have a good; even if you don’t get the part, you will still learn a lot.
26. Find a way to relate your good qualities to the casting director.
27. When you are called to audition for a particular show, you must be familiar with that show before the audition.

Social and Mentioned Sites

• Email- aaron@howtomodel.com
• His Website – www.howtomodel.com
• Facebook - https://www.facebook.com/HowToModel

Books

1. How to Become a Successful Commercial Model: The Complete Commerical Modeling Cookbook

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1. Simple systems work.
2. Is your accountant adding to your bottom line?
3. He’s an accidental entrepreneur.
4. Got most of his business ideas from books.
5. Study what other entrepreneurs are doing.
6. He studied 33 high profile clients and developed a language for his own clients.
7. Maximize productivity by breaking down task employee by employee
8. Revenue is vanity. Profit is vanity. Cash is king.
9. You must understand your profitability matrix.
10. Keep the divisions that make money and get rid of the ones that don’t.
11. Management cannot be outsourced. You must lead yourself.
12. The best management style is to break things into pieces. ‘Two week sprints’ usually allow for a high level of energy and productivity.
13. An unproductive mentality can be infectious in a company.
14. Your job and your business may be separate.
15. You can pick any job you want but the market with pick your pay.
16. Partnerships should be sold after each partner is paid for what he/she contributed.
17. Hang out with other entrepreneurs.
18. Charge less than others to get things going.
19. Charge flat rates for what you can accomplish. This will give more negotiating power.
20. Keep it simple but make an impact.
21. Don’t let what you do define you.
22. Consultants often overcharge.
23. Focus on where the market is right now. Cut out the lowest performing 20%.
24. Focus on those who want a relationship vs. a transaction.

Books Recommended by Greg

• “Drive” – Daniel Pink
• “Free Agent Nation” – Daniel Pink
• “The Adventures of Johnny Bunko” – Daniel Pink
• “Abundance: The Future is Better than You Think” – Peter Diamandis
• “Bold” – Peter Diamandis

Books Written by Greg

•  “Simple Numbers, Straight Talk, Big Profits!: 4 Keys to Unlock Your Business Potential”

Social and Recommended Sites

•  http://www.crbcpa.net/ (his website)
• http://simplenumbers.me/ (his product website)
• Email: greg.crabtree@crbcpa.net
• Twitter: @gregcrabtreecpa

               

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1. In 1989 after getting laid off she decided to start her own business. Trade show consulting.
2. Written 14 book, many different disciplines.
3. Start with Self-publishing; it’s the easiest.
4. Kindle can be a good method to start with.
5. Who is your target market (the narrower the market the better)
6. Be a big fish in a small pond.
7. Your book cover and title over ½ the battle.
8. You must promote your own book.
9. Write evergreen books, something if read 10 years from now would be just as relevant.
10. Content marketing can be very powerful.
11. Write an outline of your book and have people preorder it at ½ price before it’s finished. Let them know when it’s finished they will get the first copies.
12. Build your name by writing in different venues, guest blogger, etc.
13. Find people that are in pain and bring a solution.
14. Don’t be a generalist; find a niche.
15. Susan’s method “GEL” G is for growth (only look at growth industries). E is for experience—use the knowledge you already have. L is love the niche—pick one you love. If you like radio, use it. If you like video, use it.
16. Susan’s friend who was a nurse no longer wanted to do the job and became an expert trainer with a sense of humor. She went on to her own great businesses.
17. Research a niche and see if there is a need. Look for user clubs, publications catering to the subject, magazines, blogs, websites, and these ideas will lead you to others.
18. Always have in your signature an email offer (ex. Go to ‘www.whatever.com’ and get the article “10 ways to start writing tomorrow” or whatever your subject matter.
19. You must publicize in your niche, so when people look on blogs your name appears.
20. You already paid the price for what you know through many years of work. Now you just need to market it correctly.
21. All fields need consultants and they are paid well.
22. Susan has provided a special offer for listeners of this podcast. Susan’s private consulting costs $250 an hour, however, if you mention Ken Queen, you will receive a $100 discount.

Books

Riches in Niches: How to Make It Big in a Small Market
Meeting & Event Planning For Dummies
The Complete Idiot's Guide to Target Marketing
7 Secret Motivators That Drive Your Customers to The BUY Button
Exhibiting at Tradeshows: Tips and Techniques for Success (Crisp Fifty-Minute Series)
Bringing Sales & Marketing Together: 7 Strategies For Greater Profitability

Social

Email-  susan@richesinniches.com

Twitter- @Tradeshowcoach

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