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Aaron Young is the CEO of Laughlin Associates. Laughlin Associates helps corporations, limited liability companies and limited partnerships get greater asset protection, tax reduction, state planning and exit planning.

There is opportunity to start a cellular phone communication business and accessory business.

A small way to start is setting up a kiosk in a mall or become a small agency.

Baby boomers can start this business for under $100,000.

An important thing to remember is to replenish your inventory. You need money to have sufficient products to sell as well as you need to have the ability to cycle two or three times through your inventory and still have enough money to pay yourself.

Figure out what your cycle is for turning over your inventory.

Don’t have too broad of an inventory. Be wise in your purchasing.

Think about your ideal location. Do your research.

You can buy an existing location. The existing location has historical data on what is being sold.

Be out in the market, talk to people, and let them know what you are looking for. Articulate your vision and goals. If you engage the market, the market will find opportunities for you.

Learn about the market; figure out what you are good at, figure out what you enjoy.

Baby boomers can get better connected by speaking, writing, recording podcasts because it is something that most people don’t do and by doing it; you set yourself up as an expert.

People are seeking leadership. If you provide the leadership, they will hire you and as you become better known as an expert in that field, you will get paid better.

It’s important to get around people who are of your caliber or ahead of you so they can push and challenge you a little bit. Together you can talk about things you have in common about your business but also hear new thoughts and ideas.

Figure out a way to stay current, figure out what is just starting, and how to stay ahead of things. If you can do this, you can have a very fun and adventurous life, make money and have a lot of stories to tell.

The fast growing population of new entrepreneurs are people over 55 years old.

Baby boomers should tap into their avocation.

Aaron recommends asking yourself: If you could forecast forward and say, “What’s the life that I want? If I could have my dream life what would it look like?” Answer these questions and make sure the answers are in the bounds of reality. Write them down in long hand on one piece of paper. Read it every day and start articulating it to people. What you will find is that that pathway that is impossible for you to see on your own will start to line up for you. If you can have a clear vision of what you want and you can articulate it, others will come into your life and say, “Read this book, let me introduce you to somebody, come with me to this thing or you should listen to this cool podcast”, that will start happening.

When you just know about something, you don’t think it’s a big deal. But the fact is there are a lot of curious people out there and you can tell with all the Google and YouTube searches. You don’t have to tap into many of these curious people to make money. A fraction of the percent can make you a multi-millionaire. It’s amazing what you can do.

You are only limited by your confidence to keep trying.

Aaron Young Contact Information

Websites

www.aaronscottyoung.com
laughlinusa.com

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John Hobbs author of The Secrets of Successful Inventors, inventor of the Hydro-Run.

Until you become successful at something, you have to really pick something, choose it and go after it.  If you start digging too many holes, you’ll never accomplish anything.

There is a website called http://youvention.com  and it walks you right through the patent process to protect your ideas. It’s a provisional patent that last for twelve months.

John suggests reading a few patents so you understand rules about claims.

The number one trait of a successful entrepreneur is perseverance.

Questions to ask yourself when thinking a creating a product. Can you get it out and get your product exposure?  Do a business plan. How big is your market? Who is going to use it in this market? Work with your numbers. Write down every feature and every benefit of that feature, this will help your patent attorney protect it later on. 

Product developers can help you with materials, help give you rough costs on what it will cost to produce your product and make suggestions.

Most new products need exposure and even with great exposure online, you still need television. To produce and air it roughly costs $100,000.

Your selling price can be five times the cost and once you start selling more, your costs should go down and selling price can be seven times the cost.

The key is to grow and to be able to have extra capital to start growing your product line.  At the end of the day, you don’t want to stay with a single product. 

Performance based companies won’t start seeing a paycheck until they start selling product.

John created his product because he realized when he was running that hydration was really important.

Created a water bottle that is designed to envelop the hand and it requires virtually no effort to hold. When you get thirsty, there is a trigger and a valve inside the bottle and you can drink.  They are sold in pairs, one for each hand. They encourage proper form and posture while you run.  They only weigh nineteen ounces full and four ounces empty so they never become a burden to use. They hold fifteen ounces of fluid.

They are manufacturers and they want to market to Sports Authority, mom and pop shops, all online retailers, all fitness and expo people, overstock.com. They will expand their line by doing a survey.  Everybody that purchases will get a two question survey.  What other product would you have purchased if we had it to offer at this time? What product would you like to use most at winter time?

John encourages each and every person to go for it. At the end of the day, you are not going to regret it, if you go for it and don’t make it.

John Hobbs Contact Information

Email Address: jhobbs@apg.rocks

Website: http://athletesperformancegear.com/

Phone number: (239) 404 2871

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Jeff Slutsky author of Streetfighter Marketing, Street Fighter Marketing Solutions: How One-On-One Marketing Will Help You Overcome the Sales Challenges of Modern-Day Business, No B.S. Grassroots Marketing: The Ultimate No Holds Barred Take No Prisoners Guide to Growing Sales and Profits of Local Small Businesses and many more.

Team up with an expert that can bring something unique to the table.

Sell your expertise or get a piece of the action.

Baby boomers should take your expertise that you have learnt on the job, start to make your knowledge available to others who might need some help to grow their business.

First thing to do is have a business plan. Find out what you want to be. What are your strengths, what information do you have that can be of value, who are the people that are likely to use your services, what is out there already and how can you reach them, how do you price it? Plan first before you start spending any money; plan ahead of time.

When you offer your services, make sure you package them in a way that there is good value as well as good information.

The toughest thing about being a consultant, speaker or writer is getting the business. You spend 90% of your time getting the business. 

Sell information that people are willing to buy in a variety of formats such as seminars or speeches, coaching one on one, book format, electronic book on Kindle, audio book, videos and so forth.

It is easier to create a book now, self-publish.

Demonstrate your expertise.

Sell a package:  Look for low cost, so you can pass the saving on to your customers.  Have different packages at different price points.

Selling services directly to consumers, baby boomers can start by trying to develop relationships with other businesses that are non-competitive with your business that would be willing to refer customers to you, maybe for a referral fee.

Every time you tell somebody what you do, give them a business card or a flyer; make a connection, ideally one on one.  That is so much more powerful in helping people who are in the market for what you have and to want to use your services.

Get on the phone, follow-up.  You can’t wait for them to come to you.

When baby boomers start their business, focus on getting the business, get the cash in, don’t worry about the pretty stuff, do the hard work first, making the connections with people that will pay you and the rest will fall into place.

Jeff Slutsky Contact Information

www.jeffslutsky.com

www.streetfightermarketing.com

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Philip Masiello of 800razors.com

The beauty of e-commerce is you can run the company virtually. 

What are things that people use the most? Target that market.

There’s a certain amount of risk, you can test before you throw money into it, but at some point you have to trust in your research.

Baby boomers can start up a website, they can start out small.

If you are reselling a new product that is readily available in the marketplace then all you are competing on is price. However, when you are offering a private label, you take away the price point, you have to be priced correctly, but you don’t have to be matching prices every single day. You have more flexibility. The downside to that is it’s not readily available and you have to make a bigger investment in inventory.

Ask yourself, “If my business works, who is going to benefit the most from it, besides the consumer?”  Those are the people with whom you go to and try to form partnerships.

What you are trying to do is come up with the idea to sell a product, but minimize your risk and minimize your investment and inventory.

Accountants and bookkeepers can create an online business.  Look at your expertise and see how you can help your customers virtually.

Elance, Guru, CrowdSpring: places where you can offer your services in a virtual setting.

For any business, baby boomers should find out who the customer is, what the customer needs, and where they are not being serviced.

Philip Masiello Contact Information

www.800razors.com

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Tom Corley is the author of Rich Habits – The Daily Success Habits of Wealthy Individuals.  He is also a dynamic and empowering speaker.

You know you have found the main purpose in your life when you know you’re going to do it for the rest of your life until you die, no matter how much money you make.

Goal is different than purpose.  Purpose is something that reaches deep down inside of you, those roots go very deep and you can´t pull yourself out of it, even if you try.

While doing research for his Rich Habits study, he found that the self-made millionaires had at least three streams of revenue. 65% of the wealthy in his study had three or more revenue streams and 45% had four or more.  Develop revenue streams by taking action.

Pursuing success is about overcoming a mountain of mistakes and failure.  The more mistakes and failures that you have, the higher your mountain is and greater your success.

Being successful is not about the event. It’s about growing into the person you need to be in order for success to visit you.

By the time you are successful, it doesn’t really matter if you lose all your money the next day because the person that you became doesn’t evaporate with the money. So you can take what you know and apply it to something else and try again.

Avalanche of Success Event: When you pursue things and nothing happens, you get depressed, but because you are passionate about it, you keep at it and eventually something happens.  This refuels you, you fail some more and then something happens. It’s a cycle.  Eventually you will figure out what not to do and figure out what to do.

Success is very shy, hiding around a corner behind all your failures and mistakes and it only shows its face when it realizes you are never going to quit.

Have persistence and passion for something.

Take action, passion bubbles up, you become enthusiastic and then there´s no turning off the switch and you keep at it.

If you are doubting yourself and you quit, that wasn’t your main purpose in life.

Every six months pursue some new initiative that has the potential to earn money and has some creativity in it. Creativity keeps the brain active.

Find something that puts you in a positive emotional state.

When you succeed everybody becomes a cheerleader for you. They stop questioning you, they stop challenging you because success is the ultimate proof that are on the right track.

Look for a creative pursuit.  When people are engaged in a creative pursuit that is when they are truly happy.

The brain loves novelty.

If you are interested in writing, start a blog and start writing every day. Your goal should be to post one blog article every day. You should write about things that you read or research. You start developing an expertise in an area and you become a leader in the industry.

Practice, practice, practice.

With a large extent in writing, your success is outside your control.  The only control you have is the ability to persist every day in trying to get publicity for your book.  Selling a million copies will eventually come!

Your book only needs to be good enough.

Writing a book is like the first start in tennis, the rest of the match is about publicity.

There is a correlation between the number of books you sell and the number of speaking engagements you get.

Forced focus depletes your energy. Unforced focus is when you don’t utilize a great deal of glucose and oxygen in the brain because it is something that you enjoy doing and the brain, when it likes doing something, gathers all it resources to do that one thing.

Tom Corley Contact Information

Website

www.richhabits.net

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Hugh Culver – International Speaker

Start by looking at what you need or look at what your friends need. Look for something more personal and perhaps smaller scale.

What would be a solution that would help me get to where I am today or to where I want to be, less painfully and less expensively, and faster? 

You will create a product or service that you care about and it will be much easier to put in the long hours to actually create that kind of product.

There are courses and retreats that can help baby boomers become speakers.

Go on Amazon, Kindle books, type in your topic area and find books that come up in your topic area. Scroll down and go through the details of the books. Look for the Amazon market rank. It tells you how popular that book is among all Amazon books in Kindle. If it is under 100,000 chances are that market niche is very popular.

Go online and type plumbing associations. Look for events and agenda. The agenda will let you know what topics are being talked about, popular.  Develop your speaking topics around those platforms.

Go through your circle of influence and let them know what you do.

Build a platform online: videos, blogs, program description of what you talk about, and a biography.

If you want to be a speaker, you need to put in a lot of time to get noticed.

Do your base-work. Develop a really good speech that actually delivers content; that is relevant.  Be willing to customize, be willing to create a platform.

To become a successful speaker, you have to please your two types of clients:

The audience that wants entertainment, relevance and content.

The event planner that looks at if you were easy to work with, did you deliver what was on your list and does it look like the audience likes you? 

Start your website right from the beginning.

A written blog is more successful, use keywords.

Baby boomers can put together a slide deck on SlideShare. 

For images you can use Flickr, Unsplash.com, pixabay, dollar photo club, which is $1 per image, 123RF.

Create your own framework. Figure out your own unique way of packaging your message and then you can become recognized for that solution.

For B2B, very useful to have Twitter and LinkedIn. Twitter for building up following and LinkedIn for making contacts.  LinkedIn has a publish feature which allows you to publish your articles directly in LinkedIn.

Your number one goal should be to get opt-ins. It is all about being to get into people’s inboxes.

It’s an amazing privilege to get on stage and to have a captive audience that you can share your advice, your humor, your insight; people need that.  If you can help people get from where they are to where they want to be faster, cheaper or easier then you got a business. You just have to figure out how to put that into a package that people can actually buy.

Recommends Business of Speaking School (Boss) Program with Jayne Atkinson.  It is an eight week comprehensive program that takes people through the entire process of building a successful, sustainable speaking business.

Hugh Culver Contact Information

Website

www.hughculver.com

Business of Speaking School (Boss) Program with Jayne Atkinson

www.BusinessofSpeakingSchool.com

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Bob Burg is the co-author of the Go-Giver Booklet and author of Endless Referrals: Network Your Everyday Contacts into Sales.

Selling is determining what someone does want, need or desire and helping them to get it.

A great sales person simply connects the benefits of their product or service with the needs or wants of their perspective customer.

Baby boomers wanting to become a speaker should join the National Speakers Association, an association of paid professional speakers. It’s not so much learning how to speak, but it’s more the business of speaking; its need to be run and marketed as such.

The first thing that baby boomers should do when starting out a business is to find out what the people who are successful in your field are doing. Find out what they’ve done.

Don’t try and reinvent the wheel. Learn the system, the process of predictably achieving a goal based on a logical and specific set of how to principles.

Start to speak for free at every civic club, group, organization, etc. anywhere you can and do twenty to thirty minutes talks as you can. 

Before the end of your presentation, explain the benefits of what you offer and ask for any person that is interested to hand you their business cards.  This qualifies them as persons that are interested in your product or service.

Bob recommends Jayne Atkinson.  She is a premier expert on how to market yourself as a speaker.   You can obtain more information at www.burg.com/jane

Have a blog that gives bite size pieces of advice for your industry.

Get a Twitter, Facebook, LinkedIn provides great value based information.

Contact organizations and speak wherever you can.

Communicate your value.

Focus on quality to build great relationships.

Be consistent with the amount of blogs. 

Giving value to the market place begins the receiving process. 

Money is simply an echo of value.  The value must come first. The money you receive it simply a natural and direct result of the value you’ve provided.

Positive Persuasion is the ability to obtain the result you want when dealing with others in such a way that the other person feels genuinely good about themselves, about the situation and about you. The person who masters this skill is nine steps ahead of the game in a ten step game.

Recommends Dale Carnegie How to Win Friends and Influence People

Bob Burg Contact Information

Website

www.burg.com

Books

Adversaries into Allies: Win People Over Without Manipulation or Coercion

Booklets

The Go-Giver

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