- Lauren Hefferon is Ciclismo’s founder and CEB (Chief Executive Biker). She bring a gusto for life as she drives the vision of the company, from marketing strategy and positioning to itinerary design and tour leader training.
- Started Entrepreneurial by selling toys and jewelry.
- I just do what I love to do.
- One of the best marketing books which had me started is “Good to Grade”.
- If you want to start entrepreneurial, you should really love what you plan on doing, learn who your competitors are, create strategy, find a target market to start and learn marketing strategy like creating social media accounts.
- Learn to package yourself and decide what you want to look like as far as being competitive, you should really think of how you would sell yourself or your product on different channels (social media, magazines, referrals, radio stations etc.)
- The beginner market is always a good one to start because it’s usually the largest and easiest to sell to.
- You can create a website, blog, a little bit of direct mail and specialty channels.
- We have bicycle tours in Italy and around Europe, we have tours from beginner up to advanced levels cyclist.
- Be curious, be passionate, be willing to do everything yourself, don’t give up and it’s always good to join entrepreneurial groups, don’t be alone, try to just enjoy and keep on doing what you do.
- “If you want to start your own business, there’s really no excuse for it because everything is at your fingertips”.
Website
Social Media
https://www.facebook.com/lauren.hefferon
https://www.linkedin.com/in/laurenhefferon
https://twitter.com/laurenhefferon
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