Penny Sansevieri is a promoter of authors from around the world; Guy Kawasaki being one of them.
Many authors write a book to become famous. Many people want to write a book to build their platform, to get more business and to get more speaking.
A book is a 24/7 promotional tool. It is also a good business card to have.
A book is a great way to get yourself out there.
Book writing can grow your business just as it grew Penny’s.
Penny used the first book she wrote as a positioning tool to get her interviews in newsletters and online print publication. She also used her book to pitch herself to speaking events.
Being in business is not always the easiest thing in the world. This is part of the reason so many businesses fail because people underestimate the amount of work involved.
Publishing companies have become very risk adverse which means that if you don’t have some kind of a platform, social media or newsletter following, it will be really hard to get a traditional publisher.
Before deciding to go with a traditional publisher, think about the following: are you willing to give up creative control of your book? Are you willing to wait eighteen months for the book to get published?
The positive side of dealing with a traditional publisher is their ability to access distribution channels.
An important question to ask the traditional publisher is what the distribution will look like for the book and make sure to get it in writing.
With self-publishing, you can get access to those distribution channels, but you have to do the work to get there.
Regardless of how you publish a book, you still have to market it on your own.
If you decide not to have an agent, you should get someone to vet the contract.
Read some of the trades like Publisher’s Lunch; it is important to know what is happening with publishing companies.
No matter how you decide to publish, it’s a business. You need to decide what’s right for you and for your business.
The quickest way to get your book published is through self-publishing.
Depending on what the book is about, you can do a book and a workbook. There are a lot of options out there.
The amount of pages that you should have in your book should be around fifty.
The cost for self-publishing can be as little as $500 for a cover to $2,000 for a cover. You can pay $100 to do the interior or $500 to do the interior. Ask a consultant to give you some guidance.
If you spend your money wisely, you can have an absolutely beautiful book without having to break the bank.
Penny likes CreateSpace because they are inexpensive, they are efficient and they don’t try to upsell you.
You have to be willing to go the extra mile. You have to be persistent; don’t let the NO’s discourage you.
Marketing is the key.
If a nonfiction book is tied to a business it will probably be fairly successful. If you write a non-fiction book, you need a platform and you need to be an expert.
You can make revenue, but you have to be smart about it. If you are publishing a book, think about publishing more than one book. One book does not an empire make.
Keep the book short and to the point.
If you have a book, get it out there.
A book can be a legacy; a book can be an expression of yourself.
Penny Sansevieri Contact Information
Website
www.amarketingexpert.com
Penny@amarketingexpert.com