John Hobbs author of The Secrets of Successful Inventors, inventor of the Hydro-Run.
Until you become successful at something, you have to really pick something, choose it and go after it. If you start digging too many holes, you’ll never accomplish anything.
There is a website called http://youvention.com and it walks you right through the patent process to protect your ideas. It’s a provisional patent that last for twelve months.
John suggests reading a few patents so you understand rules about claims.
The number one trait of a successful entrepreneur is perseverance.
Questions to ask yourself when thinking a creating a product. Can you get it out and get your product exposure? Do a business plan. How big is your market? Who is going to use it in this market? Work with your numbers. Write down every feature and every benefit of that feature, this will help your patent attorney protect it later on.
Product developers can help you with materials, help give you rough costs on what it will cost to produce your product and make suggestions.
Most new products need exposure and even with great exposure online, you still need television. To produce and air it roughly costs $100,000.
Your selling price can be five times the cost and once you start selling more, your costs should go down and selling price can be seven times the cost.
The key is to grow and to be able to have extra capital to start growing your product line. At the end of the day, you don’t want to stay with a single product.
Performance based companies won’t start seeing a paycheck until they start selling product.
John created his product because he realized when he was running that hydration was really important.
Created a water bottle that is designed to envelop the hand and it requires virtually no effort to hold. When you get thirsty, there is a trigger and a valve inside the bottle and you can drink. They are sold in pairs, one for each hand. They encourage proper form and posture while you run. They only weigh nineteen ounces full and four ounces empty so they never become a burden to use. They hold fifteen ounces of fluid.
They are manufacturers and they want to market to Sports Authority, mom and pop shops, all online retailers, all fitness and expo people, overstock.com. They will expand their line by doing a survey. Everybody that purchases will get a two question survey. What other product would you have purchased if we had it to offer at this time? What product would you like to use most at winter time?
John encourages each and every person to go for it. At the end of the day, you are not going to regret it, if you go for it and don’t make it.
John Hobbs Contact Information
Email Address: jhobbs@apg.rocks
Website: http://athletesperformancegear.com/
Phone number: (239) 404 2871
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