Philip Masiello of 800razors.com
The beauty of e-commerce is you can run the company virtually.
What are things that people use the most? Target that market.
There's a certain amount of risk, you can test before you throw money into it, but at some point you have to trust in your research.
Baby boomers can start up a website, they can start out small.
If you are reselling a new product that is readily available in the marketplace then all you are competing on is price. However, when you are offering a private label, you take away the price point, you have to be priced correctly, but you don’t have to be matching prices every single day. You have more flexibility. The downside to that is it’s not readily available and you have to make a bigger investment in inventory.
Ask yourself, "If my business works, who is going to benefit the most from it, besides the consumer?" Those are the people with whom you go to and try to form partnerships.
What you are trying to do is come up with the idea to sell a product, but minimize your risk and minimize your investment and inventory.
Accountants and bookkeepers can create an online business. Look at your expertise and see how you can help your customers virtually.
Elance, Guru, CrowdSpring: places where you can offer your services in a virtual setting.
For any business, baby boomers should find out who the customer is, what the customer needs, and where they are not being serviced.
Philip Masiello Contact Information
www.800razors.com
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