Hugh Culver – International Speaker
Start by looking at what you need or look at what your friends need. Look for something more personal and perhaps smaller scale.
What would be a solution that would help me get to where I am today or to where I want to be, less painfully and less expensively, and faster?
You will create a product or service that you care about and it will be much easier to put in the long hours to actually create that kind of product.
There are courses and retreats that can help baby boomers become speakers.
Go on Amazon, Kindle books, type in your topic area and find books that come up in your topic area. Scroll down and go through the details of the books. Look for the Amazon market rank. It tells you how popular that book is among all Amazon books in Kindle. If it is under 100,000 chances are that market niche is very popular.
Go online and type plumbing associations. Look for events and agenda. The agenda will let you know what topics are being talked about, popular. Develop your speaking topics around those platforms.
Go through your circle of influence and let them know what you do.
Build a platform online: videos, blogs, program description of what you talk about, and a biography.
If you want to be a speaker, you need to put in a lot of time to get noticed.
Do your base-work. Develop a really good speech that actually delivers content; that is relevant. Be willing to customize, be willing to create a platform.
To become a successful speaker, you have to please your two types of clients:
The audience that wants entertainment, relevance and content.
The event planner that looks at if you were easy to work with, did you deliver what was on your list and does it look like the audience likes you?
Start your website right from the beginning.
A written blog is more successful, use keywords.
Baby boomers can put together a slide deck on SlideShare.
For images you can use Flickr, Unsplash.com, pixabay, dollar photo club, which is $1 per image, 123RF.
Create your own framework. Figure out your own unique way of packaging your message and then you can become recognized for that solution.
For B2B, very useful to have Twitter and LinkedIn. Twitter for building up following and LinkedIn for making contacts. LinkedIn has a publish feature which allows you to publish your articles directly in LinkedIn.
Your number one goal should be to get opt-ins. It is all about being to get into people’s inboxes.
It’s an amazing privilege to get on stage and to have a captive audience that you can share your advice, your humor, your insight; people need that. If you can help people get from where they are to where they want to be faster, cheaper or easier then you got a business. You just have to figure out how to put that into a package that people can actually buy.
Recommends Business of Speaking School (Boss) Program with Jayne Atkinson. It is an eight week comprehensive program that takes people through the entire process of building a successful, sustainable speaking business.
Hugh Culver Contact Information
Website
www.hughculver.com
Business of Speaking School (Boss) Program with Jayne Atkinson
www.BusinessofSpeakingSchool.com
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