Bob Burg is the co-author of the Go-Giver Booklet and author of Endless Referrals: Network Your Everyday Contacts into Sales.
Selling is determining what someone does want, need or desire and helping them to get it.
A great sales person simply connects the benefits of their product or service with the needs or wants of their perspective customer.
Baby boomers wanting to become a speaker should join the National Speakers Association, an association of paid professional speakers. It’s not so much learning how to speak, but it’s more the business of speaking; its need to be run and marketed as such.
The first thing that baby boomers should do when starting out a business is to find out what the people who are successful in your field are doing. Find out what they’ve done.
Don’t try and reinvent the wheel. Learn the system, the process of predictably achieving a goal based on a logical and specific set of how to principles.
Start to speak for free at every civic club, group, organization, etc. anywhere you can and do twenty to thirty minutes talks as you can.
Before the end of your presentation, explain the benefits of what you offer and ask for any person that is interested to hand you their business cards. This qualifies them as persons that are interested in your product or service.
Bob recommends Jayne Atkinson. She is a premier expert on how to market yourself as a speaker. You can obtain more information at www.burg.com/jane
Have a blog that gives bite size pieces of advice for your industry.
Get a Twitter, Facebook, LinkedIn provides great value based information.
Contact organizations and speak wherever you can.
Communicate your value.
Focus on quality to build great relationships.
Be consistent with the amount of blogs.
Giving value to the market place begins the receiving process.
Money is simply an echo of value. The value must come first. The money you receive it simply a natural and direct result of the value you’ve provided.
Positive Persuasion is the ability to obtain the result you want when dealing with others in such a way that the other person feels genuinely good about themselves, about the situation and about you. The person who masters this skill is nine steps ahead of the game in a ten step game.
Recommends Dale Carnegie How to Win Friends and Influence People
Bob Burg Contact Information
Website
www.burg.com
Books
Adversaries into Allies: Win People Over Without Manipulation or Coercion
Booklets
The Go-Giver
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