David Meerman Scott is the author of The New Rules of Marketing and PR. He started writing blogs in 2004, has written 1300 blog posts, recorded 150 videos and published 15 eBooks.
Newsjacking is the art and science of injecting your ideas into a breaking news stories. Look around to see what is happening in the news and then as that news is breaking if you have some kind of expertise or some kind of tie to that story, you then create a blog post or YouTube video and in some way create a piece of content that talks about that particular news story and that is great for your clients or potential clients.
The most important thing for baby boomers to do is get on the web and create content. Put out information that will serve as a way for people to find you in search engines or serve to showcase how smart you are about your industry.
Content writing is best because all words that you write are indexed by the search engines.
When you do a podcast or video, only the description gets indexed by the search engines.
The reason that you create content is to showcase who you are; you talk about the fact that you have this tremendous expertise and you create information that would be valuable for the potential customers that you are trying to reach.
The key is that it´s not a world like it used to be where you network your way into consulting arrangements; the new way is that you showcase your expertise, you write a blog about the industry you are in, videos, interviews and podcasts.
Get on to Twitter, and also create LinkedIn groups. Content serves as a way for people to find you and serves as a way for you to show people that you are smart and interesting.
Make content your full time job.
David has 3 lines of business that generate income: He does paid speeches all over the world, gets royalties from his books, and sits on advisory boards for companies.
He wrote for his blog for a period of three years before writing his book “The New Rules of Marketing and PR” and most of the came from blog posts that he wrote.
David Meerman Scott Contact Information
Twitter: DMScott
Free Book: World Wide Rave
Website: http://www.davidmeermanscott.com/
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