Lou Bortone: Video Marketing Success Secret, How to create great videos that engage your prospects and create raving fans.
You can make a lot of money on your own without a big corporate parent or without somebody telling you what to do, 9 to 5.
Video is probably the best and easiest way to get your message out and build a business around it.
YouTube is now the second biggest search engine next to Google. When people are looking for answers and solutions, they go straight to YouTube.
For those people that don´t like to be on camera, you don´t have to be on camera to create great video; you can create narrated PowerPoints, animated videos, PowToon, goAnimate, etc.
Retired Landscaper: consulting on how to create a landscaping business, illustration videos, etc. Create a website with video, offering a freebie or some kind of incentive. As people sign up for the incentive, now you can build a database/list you can market to, so when you have a video, you will have someone to sell it to. These people will already know, like and trust you as you have been sharing valuable content.
You can create a one page website, who you are, what you do, etc…
Build visibility and credibility.
Tip videos are better if they are short, 2 minute videos are good.
With video, you want to have a call to action, telling the viewer what to do next. At the end of the video, ask the viewer to visit your website. You can add an annotation at the end of the video to link back to your site.
You can also monetize your videos on YouTube by enabling your account to have ads on your video; you get a small percentage of revenue from the ads.
The best way to monetize is create 8 video courses on your website or Udemy.
Later on you can move to being a coach or consultant.
If you make the effort, you can expect returns on YouTube within two months.
Establish your niche. Specialize.
You can target your audience with YouTube.
You can put pre-roll ads, ads that run at the beginning of videos, overlays, etc…
Business videos are not about what you´re wearing or who you look like, it´s more about the content and the message.
Main thing to remember is that although people can be intimidated by video, it´s a lot easier than it was. If you have a smartphone, iPhone, you have the capability to do that. You don´t need a lot of equipment to get started or a big investment to get started, start with what you got.
Lou Bortone offers a wide range of products, starting from DIY to Coaching. Check out his Free Video Survival Kit which includes video tutorials, checklists, etc.
Lou Bortone Contact Information
Website: www.loubortone.com
Email: vip@loubortone.com
Podcast: Play in new window | Download
Subscribe: RSS