Key takeaway: The only way you can truly articulate your value to anyone is through face to face interaction and how you can add immediate value to them.
Companies want to know two things: Can you make me money? Can you save me money?
You do that in one of four ways: sell something, create something, solve a problem or add immediate value.
You can no longer compete on commodity. Commodity is undifferentiated good or service. Shift away from commodity and start focusing on unique value that you deliver: unique perspective, unique education, and unique experience.
There are 6 ways to separate yourself from other people: knowledge (market specific market), skill (3 hard skills), desire (understand where your motivations are coming from), competence, likeability networks and free prize.
To make a decision on what to do?
Economic engine: what financials do you need in place to be able to live the quality of life that you´re going to live?
What can you be the best at?
Passion?
How do I apply this? How do i make money tomorrow?
Dominant focus: What is the one thing you want to accomplish?
Do you know understand the highest value of your time?
Can you do three things a day, five a week, sixty a month, dominant focus in your life?
People want 4 things: opportunity to learn, responsibility, contribute to others and be recognized.
Important to find something meaningful in life and make sure that we keep that front and center.
Think about your own life and your own success. You can find it again at any stage in life.
“Any man who develops the power to perceive truth and who can show that he always knows the right thing to do and that he can be trusted to do the right thing, will be honored and advanced. The whole world is looking eagerly for such men.” Wallace Wattles, “The Science of Being Great”
Contest for book: Whoever writes in first to Ken what there dominant focus is, wins book.
Books:
Zebras and Cheetahs look different and stay agile to survive the business jungle by Colby B. Jubenville
7 men and the secret of their greatness by Eric Metaxas
Article:
Scenes from the Culture Clash
Website:
http://zebrasandcheetahs.com/
Contact information:
Twitter: @drJubenville
Facebook: backyard patio, dr jubenville
Business URL: redherringinc.com
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