- In 1989 after getting laid off she decided to start her own business. Trade show consulting.
- Written 14 book, many different disciplines.
- Start with Self-publishing; it’s the easiest.
- Kindle can be a good method to start with.
- Who is your target market (the narrower the market the better)
- Be a big fish in a small pond.
- Your book cover and title over ½ the battle.
- You must promote your own book.
- Write evergreen books, something if read 10 years from now would be just as relevant.
- Content marketing can be very powerful.
- Write an outline of your book and have people preorder it at ½ price before it’s finished. Let them know when it’s finished they will get the first copies.
- Build your name by writing in different venues, guest blogger, etc.
- Find people that are in pain and bring a solution.
- Don’t be a generalist; find a niche.
- Susan’s method “GEL” G is for growth (only look at growth industries). E is for experience—use the knowledge you already have. L is love the niche—pick one you love. If you like radio, use it. If you like video, use it.
- Susan’s friend who was a nurse no longer wanted to do the job and became an expert trainer with a sense of humor. She went on to her own great businesses.
- Research a niche and see if there is a need. Look for user clubs, publications catering to the subject, magazines, blogs, websites, and these ideas will lead you to others.
- Always have in your signature an email offer (ex. Go to ‘www.whatever.com’ and get the article “10 ways to start writing tomorrow” or whatever your subject matter.
- You must publicize in your niche, so when people look on blogs your name appears.
- You already paid the price for what you know through many years of work. Now you just need to market it correctly.
- All fields need consultants and they are paid well.
- Susan has provided a special offer for listeners of this podcast. Susan’s private consulting costs $250 an hour, however, if you mention Ken Queen, you will receive a $100 discount.
Books
Riches in Niches: How to Make It Big in a Small Market
Meeting & Event Planning For Dummies
The Complete Idiot's Guide to Target Marketing
7 Secret Motivators That Drive Your Customers to The BUY Button
Exhibiting at Tradeshows: Tips and Techniques for Success (Crisp Fifty-Minute Series)
Bringing Sales & Marketing Together: 7 Strategies For Greater Profitability
Social
Email- susan@richesinniches.com
Twitter- @Tradeshowcoach
Podcast: Play in new window | Download
Subscribe: RSS